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The Winning Digital Marketing Financial Services Conference Programme

Maximise The Power Of New Technologies & Social Media To Boost Bottom-Line Results With New, Innovative, Next-Generation Engaging Digital Marketing In Financial Services

Future-Proof Your Digital Strategies! Harness New Technologies, Social Media & Creative Content, Optimise Digital & Mobile Customer Journeys, Successfully Navigate The Regulatory Landscape & Culturally Embed Digital Transformation For Next-Level Engagement & ROI Now & In The Future

08.30 Registration, Morning Coffee & Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks interactive voting
Richard Harris
Chief Marketing Officer


09.20 Optimising Tried & Tested Social Platforms & Capitalising On New Opportunities Within Emerging Channels For Compliant Social Media Strategies With Proven Results

  • Keep up to date with rapid developments and emerging social platforms: beyond the run-of-the-mill, what new, relevant opportunities can we take advantage of to maximise brand engagement?
  • Facebook, Twitter, Instagram, Snapchat, LinkedIn, Pinterest…what works for financial services? Has anyone in the sector cracked it?
  • Exploring best-practice social media management and content creation for effective strategies which work for marketing, customer service and wider internal teams
  • Given the restrictions and compliance issues faced in financial services, how should we be interpreting the guidelines to best utilise social media whilst remaining compliant?
  • Proving it works! Top methods for testing and evaluating social media results to demonstrate impact on the bottom-line and secure long-term buy-in

Aldert Veldhuisen
Head of Local Marketing Netherlands
BNP Paribas Asset Management

INNOVATIONS & TRENDS – NEW TECH: Chatbots • AI • Virtual Reality • Automation • Blockchain • Machine Learning • Ad Tech • Voice Recognition

09.40 Keep Up With The Fast Pace Of Evolving Digital Trends & The Latest Innovations & New Technologies; Future-Proof Your Digital Marketing Strategies & Drive Performance

  • Getting to grips with chatbots, virtual reality, AI, automation, blockchain, machine learning, ad tech, voice recognition…insights into the latest tech innovations which can positively impact digital marketing performance
  • Top tips for successfully integrating new technologies into digital marketing strategies to improve customer experiences, drive engagement and boost conversions
  • What’s next? Sorting the fads from the game-changers with real staying power to take advantage of emerging opportunities and technologies which actually work to future-proof your digital strategies

Richard Davies
Head of Insight & Planning
Fidelity International
DigFin2018_fidelityBlair Turnbull
MD UK Digital

Andy Sadler
Chief Revenue Officer
DigFin2018_infinity10.10 Why Using AI In Your Marketing Efforts Will Make You More Money

Stefan Britton

10.25 Please Make Your Way To The Exhibition Room

10.30 Morning Refreshment Break With Informal Networking


peer discussions11.00 Explore With Your Peers The Practical Applications Of Next-Generation Technologies & Digital Innovations: How Exactly Can These Positively Impact Your Digital Marketing Strategies?

A) Machine Learning
Bea Montoya
Digital Marketing Director
Simply Business

B) Apps
Sarah Leach
Senior UX Designer
Hitachi Capital
C) Programmatics
Unfacilitated Discussion

D) Blockchain
Unfacilitated Discussion


11.35 Best-In-Class Strategies For Devising Seamlessly-Integrated, Multi-Channel Customer Journeys Which Drive Engagement & Positive Experiences

  • Devising the best channel mix for your customers to successfully reach and engage customers on relevant digital channels which complement your brand
  • Tracking customer behaviours across offline and online channels to optimise customer experiences and foster brand loyalty with simple, linked-up customer journeys
  • Effectively managing customer expectations and ensuring seamless cross-channel transitions at all stages of the customer journey to drive multi-channel performance

Julie Kennedy
Digital Design Director
Capital One


11.55 Gain Actionable Insights & Prove The Value & ROI Of Digital Marketing With Effective Measurement Techniques & Multi-Channel Attribution Models

  • Comparing and contrasting new and established measurement and attribution models to find the right fit for evaluating your digital activity and proving the value of digital
  • Overcoming the pitfalls of multi-channel attribution to successfully pinpoint exactly which results came from where – and why – to develop results-driven channel strategies
  • Quantifying results with effective measurement tools and techniques to build real, actionable insight, inform future decision-making and secure senior buy-in

Tom Newbould
Chief Marketing Officer

12.15 Digital Marketing Post-GDPR: Are You Ready For Increased Competition In Paid Media?

  • GDPR will make leads generated through email, third party data and affiliates largely unusable. Many businesses will turn to online advertising to make up the shortfall, which will make paid digital more competitive and push up media spend.
  • How will your marketing teams prepare for this and take advantage of full funnel optimisation and the better use of data?

Marcus Hemsley
Creative Director

12.30 Please Make Your Way To The Exhibition Room

12.35 Lunch & Informal Networking For Delegates, Speakers & Partners


peer discussions13.10 Informal Peer-To-Peer Discussions (20 minutes during lunch)
These are taking place around poser tables within the exhibition room:

A) Engaging Video
Bian Salins
Head of Social – Digital
DigFin2018_TSBB) Digital Sales Enablement
Stuart Nicholls
Director, Digital Wealth EMEA
DigFin2018_blackrockC) Customer Acquisition Through Digital Advertising
Tom Newbould
Chief Marketing Officer
13.35 Please Reconvene In The Main Conference Room

13.40 Afternoon Chair’s Opening Remarks

Tom Newbould
Chief Marketing Officer


13.50 Don’t Be Left Behind! Manage Shifting Customer Behaviours & Mobile & Digital Trends To Capture Attention & Stay Relevant

  • In a digital and mobile world, how can we stay most relevant to different generations of customers?
  • What role does mobile and apps really play in the overall marketing strategy? What new opportunities and ideas can we take advantage of?
  • How best can we maximise engagement with responsive design and content to build a high-impact brand?

Nuala Walsh
Chief Marketing Officer
Standard Life Aberdeen


14.10 Top Tips For Social Media Lead Generation & Building Employee Advocacy

Kristina Bröckel
Senior Social Media Strategist Global Markets


14.30 GDPR Snapshot Presentation & Interactive Delegate Debate

What are the likely implications of GDPR for financial services? How are other financial services organisations preparing for the new regulation? Do you have any burning questions you’d like to debate with your peers?

Jeremy Fraser
Compliance & Regulatory Lawyer
Formerly Tesco Bank


14.45 Successfully Navigate The Constantly-Changing Regulatory Landscape & Ensure You Are Ready For GDPR For Fully-Compliant Digital Marketing Strategies

  • Best-practice advice for managing digital marketing in the regulatory landscape of today and tomorrow: how can we keep up to date with the fast-moving pace of digital and deliver results within the regulatory limits?
  • We’re all getting ready for GDPR – but do we have a clear idea of what exactly it means for digital marketing in financial services moving forwards?
  • Collaborate effectively with other internal teams to ensure you are all on the same page regarding compliance to drive efficiency in digital communications

Adam Gagen
Vice President Government Affairs
American Express

Delegate Discussion: Please refer to the worksheets on your tables for discussion prompts.

Do you have any burning questions you’d like to debate with your peers around the regulation affecting digital marketing in financial services?

15.15 Please Make Your Way To The Exhibition Room

15.20 Refreshment Break With Informal Networking


15.50 Transforming Internal Processes & Driving Agile Working In Line With The Evolving Digital Landscape For Up-to-Date, Digitally-Savvy Financial Services Organisations

  • Proving the commercial benefits of digital transformation to secure buy-in and get the whole organisation on board with new, digitally-savvy processes and structures
  • Embedding agile, lean working organisation-wide to streamline practices and ensure quick, effective responses to changing customer needs and digital developments
  • Overcoming the barriers to digital transformation: advice on tackling old legacy systems to influence digital adoption throughout the business

Peter Kent
Head of Digital Marketing


case study16.10 Creating Relevant, Engaging & Exciting Content To Drive Results & Innovation In Multi-Channel Digital Marketing

  • Exploring the latest trends in content curation and striking the right balance between fun gimmicks and informative, educational content to maximise added value
  • Taking personalisation to the next level: boost reach, engagement and impact with relevant, targeted content which goes beyond the tried and tested approaches
  • Harnessing content as an engaging tool to create a vision for customers and promote brand advocacy – not just selling products! Top tips to establish robust workflows and streamline content management for effective cross-channel content distribution and optimised customer engagement

Nico Reinhold
Head of Social Media & Films
Deutsche Bank
16.30 Afternoon Chair’s Closing Remarks

16.40 Official Close Of Conference

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Winning Digital Marketing Financial Services Conference, please email info@digitalfinanceconference.com or call us on +44 (0)20 3479 2299.