Future-Proof Your Digital Strategies! Harness New Technologies, Social Media & Creative Content, Optimise Digital & Mobile Customer Journeys, Successfully Navigate The Regulatory Landscape & Culturally Embed Digital Transformation For Next-Level Engagement & ROI Now & In The Future
AI, Blockchain, Chatbots, Apps & More…Get Updated On The Hottest Tech Trends To Maximise Digital ROI!
A One-Day, Industry-Led Conference & Networking Event, 15th March 2018, Museum of London Docklands, London. Download the brochure. Book before 16th November to save £150!
Which New Innovations Are Business Critical? How Can We Adapt To The Latest Developments In Social Media, Mobile, Multi-Channel Journeys & Content Creation?
- Innovative, Results-Boosting Social Media Strategies: Capitalise on opportunities in established and emerging social platforms for creative yet compliant social media engagement
- What’s Next? New Digital & Technology Trends & Innovations: Critical developments to truly optimise your digital performance
- Multi-Channel Excellence In Customer Journeys: Devise next-level, integrated journeys which create positive, engaging experiences
- Demonstrate ROI, Prove Value, Pinpoint Results: Gain actionable insights with effective measurement and channel attribution models
- Navigate Regulatory Limits For Fully-Compliant Digital Marketing: Updates on the constantly-changing regulatory landscape and the implications of GDPR
- Stay Relevant & On Trend In A Mobile-First World: Maximise engagement with up-to-date mobile strategies which capture customer attention
- Successful Transformation For Digitally- Savvy Financial Services Organisations: Drive agile working and adapt internal processes to win buy-in and drive digital adoption business-wide
- Relevant, Engaging, Attention-Grabbing Content: Harness innovative, targeted content to add value and drive results in digital marketing
This Winning Digital Marketing Financial Services Conference Also Features:
- 20 Directors Speaking On Digital Marketing Within Financial Services In 1 Inspiring Day
- New, Innovation-Focused Agenda
- 8 Advanced Sessions Focused On Your Toughest Challenges For Next-Generation, Engaging Digital Marketing In Financial Services
- 100% Delegate Satisfaction Rating In 2017
- 7 Technology Practical Discussion Sessions: A) Programmatics B) AI C) Blockchain D) Apps E) Chatbots F) Data G) Virtual Reality
- 2 Interactive Panel Discussions: “Innovations & Trends” And “Regulation”
- 5 Lunchtime Peer Networking Sessions: A) Engaging Video B) Customer Trends & Behaviours C) Digital Sales Enablement D) Effective Digital Transformation E) Customer Acquisition Through Digital Advertising
- 2 Conference Chairs: Richard Harris, Chief Marketing Officer, GoCompare & Nigel Ingram, Delivery Director, Group Transformation, Lloyds Banking Group
- 1 Customer Journey Showcase
- 1 Spotlight On GDPR
- Speed Networking
- Meet The Speakers Area
- Open Q&A
- 1 Unmissable Day
8 Advanced Sessions Focused On Your Toughest Digital Marketing Challenges Within Financial Services: Social Media • New Technologies, Trends & Innovations • Customer Journey Showcase • ROI & Channel Attribution • Regulation & GDPR • Mobile • Digital Transformation • Winning Content
Book Before 16th November & Save £150. Quote ‘EB150’ Under ID Code! Can you help financial services organisations boost their digital marketing results? For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@digitalfinanceconference.com
Book your exhibition stand and two delegate passes before 16th November for only £1,949 +VAT (Save £550). Book your stand here. Please note that we have a limited amount of exhibition space available and stands will be issued on a first-come, first-served basis.
The Winning Digital Marketing Financial Services Conference Programme:
08.30 Registration, Morning Coffee & Objective Setting
09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks
Richard Harris, Chief Marketing Officer, GoCompare
SOCIAL MEDIA
09.20 Optimising Tried & Tested Social Platforms & Capitalising On New Opportunities Within Emerging Channels For Compliant Social Media Strategies With Proven Results
Aldert Veldhuisen, Head of Local Marketing Netherlands, BNP Paribas Asset Management
INNOVATIONS & TRENDS – NEW TECH: Chatbots • Virtual Reality • AI • Automation • Blockchain • Machine Learning • Ad Tech • Voice Recognition
09.40 Keep Up With The Fast Pace Of Evolving Digital Trends & The Latest Innovations & New Technologies; Future-Proof Your Digital Marketing Strategies & Drive Performance
James Stewart, Head of Digital Channels, The Co-operative Bank
Muriel Lotto, Vice President, Global Marketing Strategy & Brand Management, Western Union
Richard Davies, Head of Insight & Planning, Fidelity International
Blair Turnbull, MD UK Digital, Aviva
10.10 Bonus Session; Reserved For Exclusive Partner Speaker. To get involved in The Winning Digital Marketing Financial Services Conference, please call +44 (0)20 3479 2299 or email info@digitalfinanceconference.com for more details.
10.40 Morning Refreshment Break With Informal Networking
PRACTICAL DISCUSSION GROUPS – TECH TRENDS
11.10 Explore With Your Peers The Practical Applications Of Next-Generation Technologies & Digital Innovations: How Exactly Can These Positively Impact Your Digital Marketing Strategies?
A) Programmatics
Carolina Vicente, Digital Marketing Lead, Google
B) AI
C) Blockchain
D) Apps
E) Chatbots
F) Data
G) Virtual Reality
CUSTOMER JOURNEY SHOWCASE
11.45 Best-In-Class Strategies For Devising Seamlessly-Integrated, Multi-Channel Customer Journeys Which Drive Engagement & Positive Experiences
Julie Kennedy, Digital Design Director, Capital One
ROI & CHANNEL ATTRIBUTION
12.05 Gain Actionable Insights & Prove The Value & ROI Of Digital Marketing With Effective Measurement Techniques & Multi-Channel Attribution Models
Tom Newbould, Chief Marketing Officer, MYJAR
12.25 Lunch & Informal Networking For Delegates, Speakers & Partners
PEER DISCUSSIONS
13:00 Informal Peer-To-Peer Discussions
A) Engaging Video
Bian Salins, Head of Social – Digital, TSB
B) Customer Trends & Behaviours
Nichola Ealson, Head of Digital Experience, St. James’s Place Wealth Management
C) Digital Sales Enablement
Stuart Nicholls, Director, Digital Wealth EMEA, BlackRock
D) Effective Digital Transformation
Imran Younis, Director Digital Transformation, Aldermore Bank
E) Customer Acquisition Through Digital Advertising
Tom Newbould, Chief Marketing Officer, MYJAR
13.25 Please Reconvene In The Main Conference Room
13.30 Afternoon Chair’s Opening Remarks
Nigel Ingram, Director, Delivery Director, Group Transformation, Lloyds Banking Group
SOCIAL MEDIA – CASE STUDY
13.45 Top Tips For Social Media Lead Generation & Building Employee Advocacy
Kristina Bröckel, Senior Social Media Strategist Global Markets, UBS
REGULATION – Q&A PANEL
14.05 Successfully Navigate The Constantly-Changing Regulatory Landscape & Ensure You Are Ready For GDPR For Fully-Compliant Digital Marketing Strategies
Philip Brown, Head of Policy, LV=
Further Panellists To Be Confirmed; Please Check The Website For Details
GDPR – SNAPSHOT & DEBATE
14.35 GDPR Snapshot Presentation & Interactive Delegate Debate
Speaker TBC From UK Challenger Bank
14.45 Interactive Delegate Debate
15.00 Bonus Session; Reserved For Exclusive Partner Speaker. To get involved in The Winning Digital Marketing Financial Services Conference, please call +44 (0)20 3479 2299 or email info@digitalfinanceconference.com for more details.
15.30 Afternoon Refreshment Break With Informal Networking
MOBILE
16.00 Don’t Be Left Behind! Manage Shifting Customer Behaviours & Mobile & Digital Trends To Capture Attention & Stay Relevant
Nuala Walsh, Chief Marketing Officer, Standard Life Aberdeen
DIGITAL TRANSFORMATION – INTERNAL BUY-IN
16.20 Transforming Internal Processes & Driving Agile Working In Line With The Evolving Digital Landscape For Up-to-Date, Digitally-Savvy Financial Services Organisations
Peter Kent, Head of Digital Marketing, Investec
WINNING CONTENT – CASE STUDY
16.40 Creating Relevant, Engaging & Exciting Content To Drive Results & Innovation In Multi-Channel Digital Marketing
Nico Reinhold, Head of Social Media & Films, Deutsche Bank
17.00 Chair’s Closing Remarks
17.15 Official Close Of Conference
Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Winning Digital Marketing Financial Services Conference, please email info@digitalfinanceconference.com or call us on +44 (0)20 3479 2299.
