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We’re Looking Forward To Meeting You This Wednesday! 26 Marketing & Digital Directors From Barclays, TSB Bank & LV= Reveal How To Drive Even More Impressive Digital Results With Fresh Social Media Strategies & Engaging Customer Journeys In Financial Services

Results-Boosting Digital Marketing & Customer Journey Strategies In Financial Services: Monetise Disruptive Digital Technologies & Strategies & Capitalise On New Customer Trends & Expectations Across All Digital & Social Platforms Now & In The Future

The 5th Annual, One-Day, Industry-Led Conference & Networking Event, 27th March 2019, Museum of London Docklands, London

26 Financial Services Organisations Reveal How To Keep Up With The Fast Pace & Disruptive Nature Of Digital Platforms, New Technologies & Evolving Customer Trends & Behaviours To Truly Monetise Digital Engagement & Drive Impressive Results:

  1. Mission-Critical Innovations For Today’s Disruptive Digital Landscape: Boost results with on-trend, high performance digital marketing strategies
  2. Monetise Hot New Technologies & AI: Identify the game-changing technologies actually worth long-term investment
  3. Revitalise Engaging, Stand-Out, Compliant Social Media Strategies: Deliver creative, compliant social media campaigns with measurable results
  4. Customer Trends, Behaviours, Needs & Expectations! Maximise engagement and conversions with real insights into the financial services customer of today and tomorrow
  5. Benchmark Digital Impact & ROI: Prove the impact of digital activity with effective, attention-grabbing metrics and multi-channel, cross-device attribution
  6. Optimise Customer Journeys: Spark long-term engagement with seamless, value-adding customer journeys and experiences
  7. Attention-Grabbing, Results-Boosting Content: Cut through with hard-hitting campaigns to drive awareness, engagement, conversions and loyalty

Why Attend This 5th Annual Digital Results For Financial Services Conference?

  • 26 Leading Finance Brands In One Day: 8 FinTechs Join Google, Metro Bank, Barclay's and many more to tackle the hottest challenges in digital finance
  • Disruptors, Innovators, Future-Forward Strategies!
  • Thought-Leaders’ Panels & Q&A: What’s hot right now? What’s next?
  • AI & Hot New Tech: Practical applications and impact
  • 6 Interactive Peer Discussions: Resources & Budget > Direct Response Offerings > Brand Reputation > Mobile-First > Regulation & GDPR > Digital Transformation
  • Just 1 Day Out Of The Office
  • 2 Chairs

Disruptive Digital Landscape • AI & Hot New Tech • Technologies & Innovations • Social Media • Customer Journeys • Stand-Out Content • Attribution & Results • Customer Trends & Expectations • Customer Thought-Leaders’ Q&A Panel • Shared Takeaways

The 5th Annual Digital Results For Financial Services Conference - Results-Boosting Digital Marketing & Customer Journey Strategies In Financial Services: Monetise Disruptive Digital Technologies & Strategies & Capitalise On New Customer Trends & Expectations Across All Digital & Social Platforms Now & In The Future

To View The Full Conference Programme, Click Here >>

08:30 Registration, Morning Coffee & Objective Setting

09:00 GIC Welcome, Interactive Voting Introduction & Chairman’s Opening Remarks

09:10 Morning Chairs Opening Remarks
Jamie Maddison, Head of Content Marketing, iwoca

DISRUPTIVE DIGITAL LANDSCAPE - Q&A PANEL

09:20 Mission-Critical Innovation To Achieve Maximum Impact & Remain Competitive In Today’s Disruptive Digital Marketing & FinTech Landscape

Brían Corish, Chief Customer Officer, Bank of Ireland
David Nixon, Head of Digital, Standard Life Ireland
Robin Gibson, Former Group Head of Marketing, Wesleyan
Diego Marquínez Peña, Global Head of CRM & End2End Experience, BBVA
Tessa Pettman, Product Marketing Lead, TransferWise

 

SOCIAL MEDIA

09:50 Stand Out & Engage New & Loyal Stakeholders With Creative, Compliant, Results-Boosting Social Media Strategies

Keith Lewis, Social Media Manager, Zurich Insurance UK

BONUS SESSION

10:10 Bonus Session; AI As Your Creative Ally

Sarah Brown, Senior Director, Customer Success, Persado

10:25 Morning Refreshment Break With Informal Networking

TECHNOLOGIES & INNOVATIONS - Q&A PANEL

10:55 Inspiring Innovations! Which Of The Latest New Technologies Will Truly Boost Digital Marketing Performance & Win Long-Term Return On Investment?

Chris Wilkinson, Head of Digital Strategy, Metro Bank
 Louis Powell, Digital Experience Lead, Google
Chad West, Chief Marketing Officer, Revolut
Maria Flores Portillo, General Manager UK, Persado

CASE STUDY

11:25 Be Relevant Or Become Irrelevant - The Importance Of Behavioural Marketing

Phil Ireland, Head of CRM & Communications, Interactive Investor

OMNICHANNEL MESSAGING - THE FUTURE OF FINTECH COMMS

11:45 The modern consumer is now omnichannel – but what does that really mean? Join David Bruce from dotdigital to discover more about the current messaging landscape and how technology is driving change in customer behaviour. Learn how fintechs are leveraging omnichannel messaging and applying messaging technology to add value to their brand and deliver better customer experiences.

David Bruce, SVP Sales CPaaS, dotdigital

CUSTOMER JOURNEYS

12:00 Optimising Multi-Channel Strategies To Deliver Seamless, Engaging Customer Journeys Across All Channels

Tom Newbould, Chief Marketing Officer, MYJAR

12:20 Morning Roundup & Lunchtime Announcements

12:30 Lunch For Delegates, Speakers & Partners

PEER-TO-PEER DISCUSSIONS

13:00 Informal Peer-To-Peer Discussions

a) Optimising Resources & Budget

Mario Lupori, Chief Product Officer, RateSetter
b) Winning With Direct Response Offerings

Anna Notman, Digital Marketing Senior Manager, TSB Bank

c) Boosting Brand Reputation

Georgia d’Esterre, Head of Marketing, Holloway


d) Mobile-First Mindsets

Unfacilitated discussion

e) Regulation & GDPR

Unfacilitated discussion

f) Successful Digital Transformation
Andries Smit, Managing Director for Global Digital Factory, Aviva

13:30 Chairman’s Afternoon Remarks

Piers Newson-Smith, Head of Brand Planning, Direct Line Group

STAND-OUT CONTENT

13:50 Cut Through With Relevant, On-Trend Content Strategies Which Make Your Financial Services Organisation Stand Out From The Crowd

Jamie Maddison, Head of Content Marketing, iwoca

CASE STUDY

14:15 Email is Forever

Dave Holland, Regional Director EMEA, Liveclicker

ATTRIBUTION

14:30 Benchmarking Success With Tangible Metrics & Effective Methods For Attributing Multi-Channel, Cross-Device Results & Proving Digital Impact & ROI 

Virginia Falcón, Measurement & Attribution Lead, Google

14:55 Afternoon Refreshment Break With Informal Networking

CUSTOMER TRENDS & EXPECTATIONS

15:25 Maximise Engagement & Conversions With Real Insights Into The Trends, Behaviours, Needs & Expectations Of Financial Services Customers Now & In The Future

Abba Newbery, Chief Marketing Officer, Habito

CUSTOMER THOUGHT-LEADERS - Q&A

15:45 Quick-Fire Q&A Panel With Industry Thought-Leaders 

Kirsten Burt Head of Marketing, UK & Jersey, UBS Wealth ManagementEllie Mickleburgh, Marketing Director, Ageas Insurance

Heather Smith, Managing Director GI Direct, LV=
Clare Gambardella, Chief Customer Officer, Zopa


SHARED TAKEAWAYS - PANEL

16:15 Future Strategies, Tools & Tips To Take Back To The Office

Piers Newson-Smith, Head of Brand Planning, Direct Line Group
Jamie Maddison, Head of Content Marketing, iwoca
Robin Gibson, Former Group Head of Marketing, Wesleyan

Ellie Mickleburgh, Marketing Director, Ageas Insurance
Tom Newbould, Chief Marketing Officer, MYJAR
Virginia Falcón, Measurement & Attribution Lead, Google

16:45 Chair’s Closing Remarks

17:00 Official Close Of Conference