Results-Boosting Digital Marketing & Customer Journey Strategies In Financial Services: Monetise Disruptive Digital Technologies & Strategies & Capitalise On New Customer Trends & Expectations Across All Digital & Social Platforms Now & In The Future
The 5th Annual, One-Day, Industry-Led Conference & Networking Event, 27th March 2019, Museum of London Docklands, London
23 Financial Services Organisations Reveal How To Keep Up With The Fast Pace & Disruptive Nature Of Digital Platforms, New Technologies & Evolving Customer Trends & Behaviours To Truly Monetise Digital Engagement & Drive Impressive Results:
- Mission-Critical Innovations For Today’s Disruptive Digital Landscape: Boost results with on-trend, high performance digital marketing strategies
- Monetise Hot New Technologies & AI: Identify the game-changing technologies actually worth long-term investment
- Revitalise Engaging, Stand-Out, Compliant Social Media Strategies: Deliver creative, compliant social media campaigns with measurable results
- Customer Trends, Behaviours, Needs & Expectations! Maximise engagement and conversions with real insights into the financial services customer of today and tomorrow
- Benchmark Digital Impact & ROI: Prove the impact of digital activity with effective, attention-grabbing metrics and multi-channel, cross-device attribution
- Optimise Customer Journeys: Spark long-term engagement with seamless, value-adding customer journeys and experiences
- Attention-Grabbing, Results-Boosting Content: Cut through with hard-hitting campaigns to drive awareness, engagement, conversions and loyalty
Why Attend This 5th Annual Digital Results For Financial Services Conference?
- 23 Leading Finance Brands In One Day: 8 FinTechs Join Google, Metro Bank, Barclay's and many more to tackle the hottest challenges in digital finance
- Disruptors, Innovators, Future-Forward Strategies!
- Thought-Leaders’ Panels & Q&A: What’s hot right now? What’s next?
- AI & Hot New Tech: Practical applications and impact
- 6 Interactive Peer Discussions: Resources & Budget > Direct Response Offerings > Brand Reputation > Mobile-First > Regulation & GDPR > Digital Transformation
- Just 1 Day Out Of The Office
- 2 Chairs
Disruptive Digital Landscape • AI & Hot New Tech • Technologies & Innovations • Social Media • Customer Journeys • Stand-Out Content • Attribution & Results • Customer Trends & Expectations • Customer Thought-Leaders’ Q&A Panel • Shared Takeaways
The 5th Annual Digital Results For Financial Services Conference - Results-Boosting Digital Marketing & Customer Journey Strategies In Financial Services: Monetise Disruptive Digital Technologies & Strategies & Capitalise On New Customer Trends & Expectations Across All Digital & Social Platforms Now & In The Future
To View The Full Conference Programme, Click Here >>
08:30 Registration, Morning Coffee & Objective Setting
09:00 GIC Welcome, Interactive Voting Introduction & Chairman’s Opening Remarks
Jamie Maddison, Head of Content Marketing, iwoca
DISRUPTIVE DIGITAL LANDSCAPE - Q&A PANEL
09:20 Mission-Critical Innovation To Achieve Maximum Impact & Remain Competitive In Today’s Disruptive Digital Marketing & FinTech Landscape
Brían Corish, Chief Customer Officer, Bank of Ireland
David Nixon, Head of Digital, Standard Life Ireland
Robin Gibson, Former Group Head of Marketing, Wesleyan
Diego Marquínez Peña, Global Head of CRM & End2End Experience, BBVA
Tessa Pettman, Product Marketing Lead, TransferWise
AI & HOT NEW TECH
09:50 Forward-Thinking Strategies To Truly Maximise The Value-Adding Potential Of AI & The Next Hot Technologies Now & In The Future
Anthony Wong , Digital Performance Director, Interactive Investor
10:10 Bonus Session; Reserved For Exclusive Partner Speaker
10:40 Morning Refreshment Break With Informal Networking
TECHNOLOGIES & INNOVATIONS - Q&A PANEL
11:10 Inspiring Innovations! Which Of The Latest New Technologies Will Truly Boost Digital Marketing Performance & Win Long-Term Return On Investment?
Chris Wilkinson, Head of Digital Strategy, Metro Bank
Louis Powell, Digital Experience Lead, Google
Chad West, Chief Marketing Officer, Revolut
Teren Teh, VP Customer Analytics, Premier Banking Barclays
Maria Flores Portillo, General Manager UK, Persado
SOCIAL MEDIA
11:40 Stand Out & Engage New & Loyal Stakeholders With Creative, Compliant, Results-Boosting Social Media Strategies
Keith Lewis, Social Media Manager, Zurich Insurance UK
CUSTOMER JOURNEYS
12:00 Optimising Multi-Channel Strategies To Deliver Seamless, Engaging Customer Journeys Across All Channels
Tom Newbould, Chief Marketing Officer, MYJAR
12:20 Morning Roundup & Lunchtime Announcements
12:30 Lunch For Delegates, Speakers & Partner
PEER-TO-PEER DISCUSSIONS
13:10 Informal Peer-To-Peer Discussions
a) Optimising Resources & Budget
Mario Lupori, Chief Product Officer, RateSetter
b) Winning With Direct Response Offerings
Stuart Brann, Digital Marketing & Ecommerce Director, TSB Bank
c) Boosting Brand Reputation
Georgia d’Esterre, Head of Marketing, Holloway
d) Mobile-First Mindsets
e) Regulation & GDPR
f) Successful Digital Transformation
13:30 Chairman’s Afternoon Remarks
Piers Newson-Smith, Head of Brand Planning, Direct Line Group
STAND-OUT CONTENT
13:50 Cut Through With Relevant, On-Trend Content Strategies Which Make Your Financial Services Organisation Stand Out From The Crowd
Jamie Maddison, Head of Content Marketing, iwoca
ATTRIBUTION
14:10 Benchmarking Success With Tangible Metrics & Effective Methods For Attributing Multi-Channel, Cross-Device Results & Proving Digital Impact & ROI
Virginia Falcón, Measurement & Attribution Lead, Google
14:30 Bonus Session; AI As Your Creative Ally
Sarah Brown, Senior Director, Customer Success, Persado
14:45 Afternoon Refreshment Break With Informal Networking
CUSTOMER TRENDS & EXPECTATIONS
15:30 Maximise Engagement & Conversions With Real Insights Into The Trends, Behaviours, Needs & Expectations Of Financial Services Customers Now & In The Future
Abba Newbery, Chief Marketing Officer, Habito
CUSTOMER THOUGHT-LEADERS - Q&A
15:50 Quick-Fire Q&A Panel With Industry Thought-Leaders
Kirsten Burt Head of Marketing, UK & Jersey, UBS Wealth Management
Ellie Mickleburgh, Marketing Director, Ageas Insurance
Heather Smith, Managing Director GI Direct, LV=
Clare Gambardella, Chief Customer Officer, Zopa
SHARED TAKEAWAYS - PANEL
16:20 Future Strategies, Tools & Tips To Take Back To The Office
Piers Newson-Smith, Head of Brand Planning, Direct Line Group
Jamie Maddison, Head of Content Marketing, iwoca
Robin Gibson, Former Group Head of Marketing, Wesleyan
Ellie Mickleburgh, Marketing Director, Ageas Insurance
Tom Newbould, Chief Marketing Officer, MYJAR
Virginia Falcón, Measurement & Attribution Lead, Google
16:50 Chair’s Closing Remarks & Official Close Of Conference