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This Thursday 3rd November Is Your Last Chance To Save Between £150 – £280. Places Are Limited So Register Today!

Capitalise On The Latest Customer Trends, Digital Innovations & Advanced Social Media Strategies Whilst Navigating Regulatory Constraints For Powerful, Engaging Digital Marketing In Financial Services

A One-Day Conference & Networking Event, 21st March 2017, Millennium Mayfair, Central London.
Download The Brochure Here. Book Before This Thursday 3rd November & Save £150. speaker_newPractical Insights To Optimise The Digital Customer Journey & Future-Proof Your Strategies With Channel Attribution & Exceptional, Personalised Content Which Leverages Data Insights & Delivers On the Bottom Line.

PLUS! Want more on social media? Get your social media marketing questions, problems and challenges answered at our separately-bookable, post-conference workshop on 22nd March 2017: Measurable, Impactful Social Media Strategies For Financial Services. Learn to improve engagement, returns and more with shared learnings and experiences. Workshop topics include ✔ Regulation ✔ Content ✔ Reach ✔ Measurement.

How Are Financial Service Organisations Delivering Outstanding Digital Campaigns & Winning Customer Journeys Which Engage Customers & Drive Measurable Bottom Line Results?

  1. What’s New? Stay Up-To-Date With Industry Innovations & Future Technologies: Capitalise on emerging innovations and disruptive technologies to maximise digital performance and audience engagement
  2. Harness Changing Consumer Trends & Behaviours: Understand what consumers expect today and tomorrow for responsive, targeted digital campaigns
  3. Outstanding, Compliant Social Media Which Drives ROI: Foster true engagement and drive real, measurable business value
  4. Optimise The Digital Customer Journey: Five-star digital user experiences which meet customer needs and deliver measurable bottom-line impact
  5. Cutting-Edge, Profitable Multi-Channel Strategies & Attribution: What is the best channel mix to generate leads and consistently impactful messaging?
  6. Navigate Regulatory Restrictions For Bold, Innovative Marketing: Collaborate effectively with compliance teams for ingenious, compliant digital comms
  7. Best-In-Class Strategies To Capture, Target & Leverage Data: Improve data management, usage and targeting to stay at the cutting-edge of digital marketing
  8. Bring Financial Services To Life With Engaging, Captivating Content! Tailored, meaningful, multi-channel content which excites and retains audiences
  9. Exploit Advertising & Programmatic Breakthroughs: Optimise spend for consistent, measurable ROI across your paid and programmatic advertising

PLUS! This Winning Digital Marketing Financial Services Conference Also Features:

  • Our Most Senior Line-Up To Date: 23 Senior Speakers From 10 Banks, 5 Insurers, 4 Wealth Managers, 2 Online Banks & More
  • 12 In-Depth Sessions Focused On Your Hottest Digital Marketing Challenges In Financial Services
  • 1 Compact Day
  • 98% Average Delegate Satisfaction Rating
  • 5 Facilitated Peer-To-Peer Discussions: A) B2B B) Mobile C) Email D) SEO E) Website Optimisation
  • Finance Gets Social. Hear Social Media Platform Breakouts On: A) Linkedin B) Facebook C) Twitter D) Instagram
  • 3 Panel Debates On: ‘Regulation Q&A’, ‘Future Innovations’ & ‘Digital Transformation’
  • 2 Conference Chairman From LV= & The Money Advice Service
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking Hosts
  • Open Q&A

Real Insight From 23 Leading Finance Brands In Just One Day: Social Media • Regulation • Customer Journey • Effective Channel Strategy & Attribution • Leveraging Data • Advertising & Programmatic • Engaging Content • Consumer Trends & Insights • Innovations & Future Technologies • Facebook • Twitter • Instagram • Emerging Channels • Transformation & Buy-In

Book Before This Thursday 3rd November & Save Between £150 £280!

Can you help financial services excel at their digital marketing? For more information on how to get involved, please email partner@digitalfinanceconference.com or call +44(0)20 3479 2299.

Book your exhibition stand and two delegate passes before this Thursday 3rd November for just £1,949 +VAT (Save £550). Click here to book your stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

The Winning Digital Marketing Financial Services Conference: To view the full conference programme, click here.

08.30 Registration, Morning Coffee & Objective Setting

09.00 GIC Welcome, Interactive Voting & Chair’s Opening Remarks
Nick Joy, Social Media Manager, LV=


09.10 Tap Into Market Trends & What Consumers Expect Today & Tomorrow For Winning & Responsive Finance Digital Marketing Strategies

  • Samantha Gray, Head of Social Media Content, Barclays
  • Samantha Heins, Social Media Manager, Skipton Building Society


09.40 Optimising Customer Journeys For Best-In-Class Multi-Channel User Experiences Which Align To Consumer Needs & Deliver Measurable Impact On The Bottom Line

09.40 Perspective One: Optimise & Tailor Journeys For Best-In-Class Multi-Channel For SMEs & Corporates
Ricci Didonato, Head of Digital Experience Optimisation, Natwest

10.00 Perspective Two: Cross-Sector Perspective
Keith Fletcher, Head of Customer Experience, End-To-End Journeys, E.ON

10.20 Informal Networking Break, Morning Refreshments

10.50 Bonus Session; Reserved For Exclusive Partner. To get involved in The Winning Digital Marketing Financial Services Conference, please call +44 (0)20 3479 2299 or email partner@digitalfinanceconference.com for more details.


11.20 Actionable & Compliant Cross-Platform Social Media Strategies Which Foster Engagement & Drive Real, Measurable Business Value

11.20 Nico Reinhold, Co-Head Digital Communications, Deutsche Bank AG

11.40 Miles Eames, Head of Interactive Marketing, Old Mutual Wealth


12.00 Understand & Interpret Regulatory Restrictions & Updates To Work Effectively Alongside Compliance Teams For Bold, Innovative Digital Marketing Which Sets Your Organisation Apart

  • Philip Brown, Head of Policy, LV=
  • Matthew Connell, Head of Regulatory Developments, Zurich UK Life


12.30 Critically Assess The Best Channel Mix Across Both Established & Emerging Media To Drive Business Leads & Consistently Succeed At Getting Your Message Heard
Paul Beadle, Head of Social Media & Digital Communications, Nationwide Building Society

12.50 Lunch & Informal Networking For Delegates, Partners & Speakers

13.20 Lunchtime Informal Peer-To-Peer Discussions

A) B2B

B) Mobile

C) Email


E) Website Optimisation
Tina Cracknell, Digital Marketing Manager, UBS Wealth Management

13.50 Afternoon Chairman’s Remarks
John Penberthy-Smith, Executive Customer Director, Money Advice Service


13.55 Intelligent & Effective Data Strategies To Improve Targeting & Stay At The Cutting Edge Of Digital In Financial Services
Speaker To Be Announced; Check The Website For Updates


14.15 Make Financial Services ‘Come Alive’ Within Your Business With Tailored, Best-In-Class Multi-Channel Content Which Engages & Captivates Audiences
Lucy Donaldson, Head of Digital CX Strategy, Planning & Engagement, Lloyds Banking Group


14.35 How To Make Financial Services ‘Come Alive’ With Best-In-Class Content Creation, Distribution & Results
Sam Taylor, Head of Group Commercial Marketing, Direct Line Group

14.55 Bonus Session; Reserved For Exclusive Partner. To get involved in The Winning Digital Marketing Financial Services Conference, please call +44 (0)20 3479 2299 or email partner@digitalfinanceconference.com for more details.

15.25 Informal Networking Break & Afternoon Refreshments


15.45 Social Media Platform Breakouts

A) LinkedIn
Kirsten Burt, Head of Marketing UK & Jersey, UBS Wealth Management

B) Facebook
Claire Hoey, Head of Content Marketing, Barclaycard

C) Twitter

D) Instagram

E) Emerging Platforms


16.05 What’s New? Stay Up-To-Date With The Emergent, Disruptive Technologies Innovating Financial Services Marketing & Maximising Audience Engagement

  • Paul Middle, Global Telematics Partnering Director, RSA Insurance Group
  • Maria Lagutina, Digital Sales, Marketing & Customer Experience, Citi


16.30 Master Advertising & Programmatic Techniques & Allocate Spend Efficiently Within Your Business To Deliver Consistent, Measurable ROI
Carolina Vicente, Digital Marketing Lead, Google


16.50 Transformation Buy-In To Make Things Happen When You Need To Bring The Business With You To Make Change A Reality
Ian Cruickshank, Head of Marketing, Hargreaves Lansdown


17.10 Winning Techniques To Adapt & Update Structures & Processes To Guarantee Internal Buy-In From All Levels & Succeed Digitally

  • Eva Nedelkova, Head of Digital Advisory, ABN AMRO
  • Sabrina Del Prete, Digital Transformation Director, RBS
  • Heather Smith, Digital Transformation Director, LV=

17.35 Chairman’s Closing Remarks & Close Of Conference

PLUS! Consolidate your learning from the main day at our separately-bookable, post-conference workshop: 22nd March 2017

Measurable, Impactful Social Media Strategies For Financial Services: Learn to improve engagement, returns and more with shared learnings and experiences. Workshop topics include ✔ Regulation ✔ Content ✔ Reach ✔ Measurement

08.45 Registration & Coffee

09.00 Meet & Greet


09.15 Delivering Effective Social Media Which Complies With Regulation & Meets The Needs Of The Consumer


09.45 Producing & Distributing Content Which Cuts Through The Chatter And Gets Your Voice Heard
Hannah Ballantyne, Social Media Manager, Nationwide

10.15 Refreshment Break & Networking


10.45 Critically evaluate relative channel performance to maximise brand reach and ensure your message is being heard


11.15 Measure The Success Of Your Social Media To Track Individual Channel Performance & Demonstrate Clear ROI

11.45 Morning Workshop Closes

For more information on how to get involved in The Winning Digital Marketing Financial Services, please call +44 (0)203 479 2299 or email info@digitalfinanceconference.com.