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Today Is Your Last Chance To Claim Our £150 Festive Offer – Quote ‘XMAS150’ Under ‘ID Code’ To Save

Capitalise On The Latest Customer Trends, Digital Innovations & Advanced Social Media Strategies Whilst Navigating Regulatory Constraints For Powerful, Engaging Digital Marketing Performance In Financial Services

A One-Day Conference & Networking Event, 21st March 2017, Millennium Mayfair, London Plus Separately-Bookable, Post-Conference Social Media Strategies Workshop. Download The Brochure. Book Today & Save Between £150 & £280 – Quote ‘XMAS150’.

Better Target, Engage & Covert Consumers By Harnessing The Latest Behavioural Trends & Insights To Optimise The Online Journey, Integrate Cross-Channel Marketing Strategies, Monetise Social Media & Digital Advertising & Win Internal Buy-In.
 
Real Insight From 24 Leading Finance Brands In Just One Day: Social Media • Regulation • Customer Journey • Effective Channel Strategy & Attribution • Leveraging Data • Advertising & Programmatic • Engaging Content • Consumer Trends & Insights • Innovations & Future Technologies • Facebook • Twitter • Instagram • Emerging Channels • Transformation & Buy-In

How Are Financial Service Organisations Delivering Outstanding Digital Campaigns & Winning Customer Journeys Which Engage Customers & Drive Measurable Bottom Line Results?

  1. What’s New? Stay Up-To-Date With Industry Innovations & Future Technologies: Capitalise on emerging innovations and disruptive technologies to maximise digital performance and audience engagement
  2. Harness Changing Consumer Trends & Behaviours: Understand what consumers expect today and tomorrow for responsive, targeted digital campaigns
  3. Outstanding, Compliant Social Media Which Drives ROI: Foster true engagement and drive real, measurable business value
  4. Optimise The Digital Customer Journey: Five-star digital user experiences which meet customer needs and deliver measurable bottom-line impact
  5. Cutting-Edge, Profitable Multi-Channel Strategies & Attribution: What is the best channel mix to generate leads and consistently impactful messaging?
  6. Navigate Regulatory Restrictions For Bold, Innovative Marketing: Collaborate effectively with compliance teams for ingenious, compliant digital comms
  7. Best-In-Class Strategies To Capture, Target & Leverage Data: Improve data management, usage and targeting to stay at the cutting-edge of digital marketing
  8. Bring Financial Services To Life With Engaging, Captivating Content! Tailored, meaningful, multi-channel content which excites and retains audiences
  9. Exploit Advertising & Programmatic Breakthroughs: Optimise spend for consistent, measurable ROI across your paid and programmatic advertising

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PLUS! This Winning Digital Marketing Financial Services Conference Also Features:

  • Our Most Senior Line-Up To Date: 24 Senior Speakers From 10 Banks, 5 Insurers, 4 Wealth Managers, 2 Online Banks & More
  • 12 In-Depth Sessions Focused On Your Hottest Digital Marketing Challenges In Financial Services
  • 1 Compact Day
  • Luxury 4* Networking Venue
  • 98% Average Delegate Satisfaction Rating
  • 5 Facilitated Peer-To-Peer Discussions: A) B2B B) Mobile C) Email D) SEO E) Website Optimisation
  • Finance Gets Social. Hear Social Media Platform Breakouts On: A) Linkedin B) Facebook C) Twitter D) Instagram
  • 3 Panel Debates On: ‘Regulation Q&A’, ‘Future Innovations’ & ‘Digital Transformation’
  • 2 Conference Chairman From LV= & The Money Advice Service
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking Hosts
  • Open Q&A

Want more on social media? Get your social media marketing questions, problems and challenges answered at our separately-bookable, post-conference workshop on 22nd March 2017: Measurable, Impactful Social Media Strategies For Financial Services. Learn to improve engagement, returns and more with shared learnings and experiences. Workshop topics include ✔ Regulation ✔ Content ✔ Reach ✔ Measurement.

Quote ‘XMAS150’ TODAY To Save £150! Limited Places.

 

Can you help financial services excel at their digital marketing? For more information on how to get involved, please email partner@digitalfinanceconference.com or call +44(0)20 3479 2299.
 
Book your exhibition stand and two delegate passes today 8th December for only £1,999 +VAT (Save £500). Click here to book your stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

The Winning Digital Marketing Financial Services Conference: To view the full conference programme, click here.

08.30 Registration, Morning Coffee & Objective Setting

09.00 GIC Welcome, Interactive Voting & Chair’s Opening Remarks
Nick Joy, Social Media Manager, LV=

TRENDS & INSIGHTS

09.10 Tap Into Market Trends & What Consumers Expect Today & Tomorrow For Winning & Responsive Finance Digital Marketing Strategies

Samantha Gray, Head of Social Media Content, Barclays
samanatha-barclaysSamantha Heins, Digital Customer Experience Manager, Skipton Building Society
sam-skipton

CUSTOMER JOURNEY – DOUBLE PERSPECTIVE

09.40 Optimising Customer Journeys For Best-In-Class Multi-Channel User Experiences Which Align To Consumer Needs & Deliver Measurable Impact On The Bottom Line

09.40 Perspective One: Optimise & Tailor Journeys For Best-In-Class Multi-Channel For SMEs & Corporates
Ricci Didonato, Head of Digital Experience Optimisation, Natwest
ricci-natwest

10.00 Perspective Two: Cross-Sector Perspective
Keith Fletcher, Head of Customer Experience, End-To-End Journeys, E.ON
keith-eon

10.20 Informal Networking Break, Morning Refreshments

10.50 Bonus Session; Reserved For Exclusive Partner. To get involved in The Winning Digital Marketing Financial Services Conference, please call +44 (0)20 3479 2299 or email partner@digitalfinanceconference.com for more details.

SOCIAL MEDIA – DOUBLE PERSPECTIVE

11.20 Actionable & Compliant Cross-Platform Social Media Strategies Which Foster Engagement & Drive Real, Measurable Business Value

11.20 Nico Reinhold, Co-Head Digital Communications, Deutsche Bank AG
nico-deutsche

11.40 Miles Eames, Head of Interactive Marketing, Old Mutual Wealth
miles-old-mutual

REGULATION Q&A – PANEL

12.00 Understand & Interpret Regulatory Restrictions & Updates To Work Effectively Alongside Compliance Teams For Bold, Innovative Digital Marketing Which Sets Your Organisation Apart
lv-zurich

Philip Brown, Head of Policy, LV=philip-lvMatthew Connell, Head of Regulatory Developments, Zurich UK Life
matthew-zurich

MULTI-CHANNEL STRATEGIES & ATTRIBUTION

12.30 Critically Assess The Best Channel Mix Across Both Established & Emerging Media To Drive Business Leads & Consistently Succeed At Getting Your Message Heard
Paul Beadle, Head of Social Media & Digital Communications, Nationwide Building Society
paul-nationwide

12.50 Lunch & Informal Networking For Delegates, Partners & Speakers

13.20 Lunchtime Informal Peer-To-Peer Discussions

A) B2B

B) Mobile

C) Email

D) SEO

E) Website Optimisation
Tina Cracknell, Digital Marketing Manager, UBS Wealth Management
tina-ubs

13.50 Afternoon Chairman’s Remarks
John Penberthy-Smith, Executive Customer Director, Money Advice Service
john-money-advice-service

LEVERAGING DATA

13.55 Intelligent & Effective Data Strategies To Improve Targeting & Stay At The Cutting Edge Of Digital In Financial Services
Speaker To Be Announced; Check The Website For Updates

ENGAGING CONTENT

14.15 Make Financial Services ‘Come Alive’ Within Your Business With Tailored, Best-In-Class Multi-Channel Content Which Engages & Captivates Audiences
Lucy Donaldson, Head of Digital CX Strategy, Planning & Engagement, Lloyds Banking Group
lucy-lloyds

CONTENT – INSURANCE VIEW

14.35 How To Make Financial Services ‘Come Alive’ With Best-In-Class Content Creation, Distribution & Results
Sam Taylor, Head of Group Commercial Marketing, Direct Line Group
san-direct-line

14.55 Bonus Session; Reserved For Exclusive Partner. To get involved in The Winning Digital Marketing Financial Services Conference, please call +44 (0)20 3479 2299 or email partner@digitalfinanceconference.com for more details.

15.25 Informal Networking Break & Afternoon Refreshments

SOCIAL MEDIA PLATFORM BREAKOUTS

15.45 Social Media Platform Breakouts

A) LinkedIn
Kirsten Burt, Head of Marketing UK & Jersey, UBS Wealth Management
kirsten-ubs

B) Facebook
Claire Hoey, Head of Content Marketing, Barclaycard
claire-barclay

C) Twitter

D) Instagram

E) Emerging Platforms

FUTURE INNOVATIONS – PANEL DISCUSSION

16.05 What’s New? Stay Up-To-Date With The Emergent, Disruptive Technologies Innovating Financial Services Marketing & Maximising Audience Engagement
rsa-citi

Paul Middle, Global Telematics Partnering Director, RSA Insurance Group
paul-rsaMaria Lagutina, Digital Sales, Marketing & Customer Experience, Citi
maria-citi

ADVERTISING & PROGRAMMATIC

16.30 Master Advertising & Programmatic Techniques & Allocate Spend Efficiently Within Your Business To Deliver Consistent, Measurable ROI
Carolina Vicente, Digital Marketing Lead, Google
carolina-google

DIGITAL TRANSFORMATION – CASE STUDY

16.50 Transformation Buy-In To Make Things Happen When You Need To Bring The Business With You To Make Change A Reality
Ian Cruickshank, Head of Marketing, Hargreaves Lansdown
ian-hargreaves-lands

DIGITAL TRANSFORMATION – PANEL

17.10 Winning Techniques To Adapt & Update Structures & Processes To Guarantee Internal Buy-In From All Levels & Succeed Digitally
williams-rbs-lv

sabrina-rbsSabrina Del Prete, Digital Transformation Director, RBS
heather-lvHeather Smith, Digital Transformation Director, LV=

17.35 Chairman’s Closing Remarks & Close Of Conference

PLUS! Consolidate your learning from the main day at our separately-bookable, post-conference workshop: 22nd March 2017

Measurable, Impactful Social Media Strategies For Financial Services: Learn to improve engagement, returns and more with shared learnings and experiences. Workshop topics include ✔ Regulation ✔ Content ✔ Reach ✔ Measurement

08.45 Registration & Coffee

09.00 Meet & Greet

SOCIAL MEDIA REGULATION

09.15 Delivering Effective Social Media Which Complies With Regulation & Meets The Needs Of The Consumer

SOCIAL MEDIA CONTENT

09.45 Producing & Distributing Content Which Cuts Through The Chatter And Gets Your Voice Heard
hannah-nationwideHannah Ballantyne, Social Media Manager, Nationwide

10.15 Refreshment Break & Networking

SOCIAL MEDIA REACH

10.45 Critically evaluate relative channel performance to maximise brand reach and ensure your message is being heard

SOCIAL MEDIA MEASUREMENT

11.15 Measure The Success Of Your Social Media To Track Individual Channel Performance & Demonstrate Clear ROI

11.45 Morning Workshop Closes

For more information on how to get involved in The Winning Digital Marketing Financial Services, please call +44 (0)203 479 2299 or email info@digitalfinanceconference.com.